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About Bill Huff

Bill Huff, owner and principal consultant of HPA, is a seasoned publishing professional with nearly 20 years of publishing experience. As Vice President of Publishing for Augsburg Fortress Publishers, (AF) a 45 million dollar denominational publishing organization, Bill was responsible for managing the conceptualization, development and evaluation of products ranging from college and university religion textbooks to online curriculum for Sunday school, confirmation and adult Bible study. At AF, Bill developed many lasting relationships with some of the very best people in the business.

Previous to his work at Augsburg Fortress, Bill served as Marketing Director for Seraphim Communications, a multi-media publishing company. Bill also worked for several years as an account executive in the advertising agency industry.

Bill received his BA at the University of Wisconsin, Madison and holds an MA in Religion from Luther Seminary.

Bill Huff Resume


Huff Publishing Associates: 
HPA works with organizations and people who want to serve others through publishing.
Owner, Principal Consultant
Edina, MN

Augsburg Fortress Publishers: 
AF is a mainline denominational publishing company that specializes is the publishing of religious academic textbooks and congregational curriculum resources.
Vice President of Publishing
Minneapolis, MN

Lutheran Social Service of Minnesota: 
LSS of Minnesota is the largest non-profit social ministry organization in Minnesota. LSS develops services for children and families, seniors, people with disabilities and those needing disaster relief.
Service Development Director
St. Paul, MN

Seraphim Communications: 
Seraphim Communications is a digital media communications agency that employs creativity and experience to tell clients’ stories through visual media technologies. Clients included: Media and The Family, LSS, Search Institute, Thrivent Financial.
Marketing Director
St. Paul, MN

Bozell and Jacobs Ad Agency: 
Bozell and Jacobs was a top 20 advertising agency in annual worldwide billings. Clients included: The Star Tribune newspaper, and Red Baron Pizza.
Account Executive
Minneapolis, MN

CMF&Z Ad Agency (Young and Rubicam): 
CMF&Z was a subsidiary of Young & Rubicam ad agency, New York. Clients included: Bankers Trust Inc, and Pioneer Seed Company.
Account Executive
Des Moines, IA 


Bill is a graduate of The University of Wisconsin, Madison and holds a MA in Religion from Luther Seminary.